The Friends of the Baltic Seals Foundation is a rehabilitation foundation dedicated to helping seals and seals in the Baltic Sea.
The brand identity is based on a cute and minimalistic seal mascot. This fat and soft mascot becomes a kind of ‘bridge' between the brand and the audience, it creates a lively, emotional connection, causes a smile, curiosity and desire to watch him, making the brand close and understandable to everyone. It lives right in the brand system: it reacts to fonts, movements and photos, interacts with visual elements.